What does it take to create a culture of innovation? According to Assaf Natanzon, innovation is a team sport. He should know; he holds over 200 patents with hundreds more pending. For Assaf, encouraging innovation is all about learning new things, taking in other points of view, and applying solutions from one field to another. It doesn't happen in a single, coincidental lightning flash; it's a process that can be deliberately encouraged and nurtured.