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The curb is no longer just a place to park—it’s one of the most contested and valuable pieces of real estate in any city.

In this episode of Parking Live, hosts Jade Neville and Matt Darst sit down with Jacob Malleau, Head of Product at CurbIQ, to unpack how curbside demand has exploded—and why cities are struggling to keep up. 

From rideshare pickups and last-mile deliveries to bike lanes, patios, and EV charging, the curb now serves more users than ever—without adding a single inch of new space. The result? Congestion, double parking, safety risks, and a frustrating “last block” experience for drivers.

Jacob explains how cities can move from static parking models to dynamic curb management—using better data, clearer communication, and smarter policy to match the right user to the right space.

In this episode:

• Why the curb has become the most competitive space in urban mobility 
• The hidden cost of the “last block” (and why navigation apps get it wrong) 
• How lack of parking visibility drives congestion and illegal parking 
• The role of data standards like Curb Data Specification (CDS) in unlocking curb intelligence 
• Real-time availability, digital curb maps, and behavior-shaping tools 
• How autonomous vehicles could reshape curb usage—for better or worse 
• The future of enforcement: from penalties to incentives 
• Why cities should start small—and solve one curb problem at a time 

This conversation reframes parking as part of a larger mobility ecosystem—and makes the case for treating the curb as a dynamic, data-driven asset.

Hosted and Produced by Jade Neville and Matt Darst.
Producer: Chris O’Keeffe
Editor: Patrick Emile
Associate Producer: Cyndi Raskin
Executive Producer: Julie Gates

Parking Live is brought to you by Modaxo — passionate about moving the world’s people.

Disclaimer: The views and opinions expressed in this program are those of the guests, and do not necessarily reflect the views or positions of Modaxo Inc., its affiliates or subsidiaries, or any entities they represent (“Modaxo”). This production belongs to Modaxo, and may contain information that may be subject to trademark, copyright, or other intellectual property rights and restrictions. This production provides general information, and should not be relied on as legal advice or opinion. Modaxo specifically disclaims all warranties, express or implied, and will not be liable for any losses, claims, or damages arising from the use of this presentation, from any material contained in it, or from any action or decision taken in response to it.