When the pandemic hit, Who Gives A Crap was one of the few companies that benefited: as Australians cleared supermarket shelves of toilet paper, orders went through the roof.

Co-founder and CEO Simon Griffiths steered the 120-strong social enterprise through one of its most demanding periods, and in the last financial year he and his co-founders were able to donate $5.85 million to charities providing clean water and sanitation in developing countries.

Here, he reveals the brand's rollercoaster journey – and his own. 

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