From a troubled childhood including with his mom's four divorces, Rob emerges as a lost kid with many insecurities. Seeking love through his accomplishments, Rob learns that life is hard and love is elusive. When a caring neighborhood family takes him in, he gets unconditional love and three meals a day for the first time. He soon learns that caring people make the world a better place! Dr. Rob goes on to earn a Master's degree and then a PhD, both with highest honors. Now in his 50's, having led several great organizations and taught in MBA programs, Dr. Rob seeks to give back. He finds great research, makes it fun, gives application and ensures that it's transferable to others.