Mics Out

Who is F1's most marketable athlete?

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Cian Brittle and Tom Brown focus on the release of SportsPro's 50 Most Marketable (50MM) athletes to find out who reigns supreme in the world of motorsport.

With 11 athletes in total making the wider list of 150, there are some surprises to navigate on the way to finding out who topped the list.

Lewis Hamilton or Max Verstappen? Lando Norris o Charles Leclerc? What about Bianca Bustamante? Listen on to find out where each driver placed.

Plus, we reflect on BlackBook Motorsport's Autumn Reception at the FIA Motorsport Games in Valencia.

Talking points:

  • Reflecting on the BlackBook Motorsport Autumn Reception in Valencia (03:03)
  • The wider Mics Out team on the ground at the Circuit Ricardo Tormo (04:59)
  • Introducing the 50 Most Marketable Athletes of 2024 and the 11 motorsport athletes that made the wider list (12:21)
  • Why MotoGP's global standing saw this star ranked 11th (14:12)
  • The strength of junior motorsport propelling this young prospect to 10th (17:11)
  • Our 9th-placed driver proves the power of social media (20:16)
  • Why this driver deserves her spot at 8th on the list (23:55)
  • The lowest of our F1 drivers ranks at 7th (28:22)
  • Could this be the last time we see our 6th-placed driver on the list? (31:08)
  • Why motorsport's most commercially active team provides a great platform for these teammates in 4th and 5th (33:18)
  • On the podium, but should our 3rd-placed driver be higher? (39:23)
  • Is 2nd place too high for the most dominant driver in F1 right now? (41:24)
  • The moment you've all been waiting for... Who is F1's most marketable driver? (46:13)
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    Mics OutBy BlackBook Motorsport