CX is hot. We know that. And as an MR pro you know that CX intersects heavily with MR—indeed, one could argue that CX research is really just a subset of market research—using many of the same methodologies. But for various reasons, CX is hot… and getting a lot of C-Suite attention and budget. So as an MR pro—or team leader—you are probably thinking about how to align with this growth area. The first step: figuring out who is in charge. That's the focus of today's 8-minute Conversation for Research Rockstars.