In this two-minute episode, we spotlight Dr. Kristen Purcell, a leading social scientist shaping how we understand the digital world’s impact on everyday life. As Senior Vice President at SSRS, Dr. Purcell blends data-driven insight with cultural understanding to guide public policy and corporate decision-making. Her career includes key leadership at Consumer Reports and the Pew Research Center, where she pioneered landmark studies on technology adoption and consumer rights. With a Ph.D. in Sociology, she continues to champion evidence-based approaches to challenges in healthcare, education, and media accountability. Discover how her work connects behavioral science, technology, and social progress, redefining what it means to live and learn in the digital age.