In this week’s episode of the Contextual Advertising 101 podcast, we discuss brand safety and suitability with Wayne Blodwell, Founder & CEO at The Programmatic Advisory.

The Programmatic Advisory is a strategic programmatic consultancy founded in 2016. The team works with major advertisers to help them further what they do in programmatic.

The episode begins with Wayne defining brand safety and suitability. He goes on to explain how he would advise his current clients to approach brand suitability.

Wayne explains that it depends, as there isn’t one way to approach brand suitability for every advertiser in every market across the world. Approaches to purchase media are unique based on a company’s KPIs, formats, or channels.

Wayne goes on to discuss the negatives and positives of a company employing a brand suitability approach. He also explains the effect of using a brand suitability approach for publishers.

Another point of discussion is the differences in approaches in the UK and US markets, as Wayne has experience in both. We also learn about innovative methods and technology that are being used in brand safety and suitability.

The episode wraps up with Wayne sharing his predictions and ideas for future brand safety and suitability.

Learn all about brand safety and suitability in this week’s episode of The Contextual Advertising 101 podcast, with expert Wayne Blodwell, Founder & CEO at The Programmatic Advisory.

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