How do you go from being a police officer to building one of the UK's best-known accountancy firms for pet businesses?

In this special episode, Vicky shares the story behind The Pet Accountant and the journey that led her from a childhood filled with entrepreneurial ideas in Ashington to becoming a trusted advisor to pet business owners across the UK.

Along the way, she opens up about the challenges, setbacks and personal experiences that have shaped her approach to business and life. From navigating career changes to dealing with personal loss, Vicky reflects on the lessons that have fuelled her determination to help others build successful businesses.

In this episode, she discusses:

• Her entrepreneurial beginnings and early business ambitions
• The transition from policing into accountancy
• Why she chose to specialise in the pet industry
• The importance of building a personal brand in a crowded marketplace
• The challenges of growing a business while managing multiple responsibilities
• Why community, connection and support matter in business

Vicky also shares the inspiration behind Pet Pro Expo, a conference created to help pet business owners gain the knowledge, confidence and connections needed to grow sustainably.

Whether you're just starting your business journey or looking for inspiration to take the next step, this episode offers an honest and motivating look behind the scenes of The Pet Accountant.

Key Takeaways

• Building a successful business often requires persistence, resilience and a willingness to adapt.
• Personal branding is increasingly important, particularly in competitive industries where trust matters.
• Clients are more likely to connect with people than with faceless businesses.
• Delegating and building support systems are essential for avoiding burnout.
• Community and networking can play a significant role in business growth.
• Success is rarely an overnight achievement and often comes from consistent effort over time.

💳 Podcast Sponsor – Lopay

This episode is proudly sponsored by Lopay, the low-cost payment platform that helps small businesses keep more of the money they earn.

Find out more about Lopay and how it can support your pet business here:

👉 https://merchant.lopay.app/ref/thepetaccountant2000

🐾 Join Us at Pet Pro Expo 2026

If you’re serious about growing your pet business, you need to be in the room.

👉 https://www.petproexpo.co.uk/

🌐 Visit petaccountant.co.uk

To find out how Vicky, Lee, and the team can help your pet business grow. 🐾