Host: Nicola Marchese

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Don't miss the full video podcast on our educational platform⁠!

1. Invention vs. Innovation: Explore the distinction between an invention (a new technology or breakthrough) and innovation (the application of an invention to improve outcomes in daily life).

2. Customer Development and Market Fit: The importance of identifying the customer, understanding their needs, and developing products that address specific pain points is discussed.

3. Engaging with Corporates for Innovation: Strategies for scientists and innovators to engage with large corporations are outlined, particularly through corporate open innovation arms that help integrate external innovations.

4. Building for Multiple Customers: The risks of developing a product too specifically for one customer are noted. The benefits of creating solutions that address the needs of multiple customers to avoid becoming overly dependent on a single client are emphasized.

5. Business Scalability and Exit Strategies: The conversation covers strategies for scaling a business, including building products that appeal to a broad market. Different exit strategies, such as IPOs and acquisitions, are discussed, underlining the importance of making the business attractive to potential buyers or for public offering.

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