When I ask salon owners and stylists, "WHO is your guest?", the answer is often, "Anyone and everyone who wants me to do their hair."

While your skill and abilities may allow you to make anyones hair look amazing, when it comes to building your reputation and brand identity, it's pretty much impossible to market to EVERYONE!

That's why, when we work One on One with salons in our 7 Figure Salon Program, we dig deep and get very clear on WHO is your guest?

Figuring out who this person is and what we need to do to attract her to our salon is the second principle to creating a highly successful business.

If you've been struggling to become fully-booked or you have team members that just don't seem to ever be really busy, this could be a key reason!

Listen carefully, take notes and get clear on who your perfect guest it?

If you are enjoying the HPS Podcast make sure you subscribe, please leave a comment and even give us a share!

REMEMBER, if you are currently having a challenge in your business and you think I could help, please email me at [email protected]

For more details on our coaching programs and how you can work with us go to www.joinhps.com

I look forward to helping you create the salon you've always dreamed of!

With Gratitude,

David.