Profits Through Podcasting

Who Is Your Health and Wellness Podcast For? If You’re Not Sure, Your Ideal Clients Definitely Aren’t!

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Maybe your podcast's lack of clarity is the reason it's not converting listeners into clients!

Let’s get into the crucial process of identifying your ideal client in the health and wellness podcasting space.

Through real-world experiences I’ve had from working with hundreds of health and wellness podcasters, I’ll explore the pitfalls of vague content direction and mixed messaging that fail to engage audiences. In particular, Ill talk about a podcast I came across that’s been releasing episodes for a loooong time, but they’re making a critical mistake that I believe has stopped them from growing at all.

By aligning your podcast's messaging and marketing strategies with your perfect listener's needs, you can unlock significant growth and convert your podcast into a powerful tool for business success!

Today’s episode includes:

  • Why a vague focus can stunt your podcast growth and also disinterest potential listeners.
  • How specific targeting boosts engagement and establishes authority in your niche.
  • How poorly executed content on social media platforms can undermine podcast growth.
  • Why defining your ideal client is key to tailoring content and positioning yourself as a trusted authority.
  • How a lack of focus leads to a disjointed audience and ineffective lead generation.
  • Why mixing content for industry professionals and patients creates audience confusion.
  • The terrible Reels that this podcast’s Instagram account I came across was uploading.
  • Why consistency in content across platforms reinforces your authority in the health space.
  • How to avoid content that damages reputation and fails to establish professionalism.
  • Why the right guests and subjects ensure value to your specific audience.

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    Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes

     

     

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    Profits Through PodcastingBy East Coast Studio