Today I'm talking about your ideal client. Who do you want to see the content that you're creating on Facebook? Who are you talking to? I often say, if you say I wanna talk to everyone, you end up talking to no one.

It's really important to niche down and have a real clear idea of who your ideal client is. How old are they, where do they live, how much money do they make? Do they have a family, what are their interests? Knowing these key factors is essential and is the pinnacle factor with success with Facebook advertising.

If you need any help identifying your ideal client, I've got a sheet full of questions that might help you get clarity. Give me a call if you'd like a copy.