Customers often aren’t able to tell you their real problem. They may say “I want you to fix my sink.” But what they mean is “return my calls, let me book an appointment when it’s convenient for me, and leave my kitchen spotless.” Patrick McFadden is a small business marketing consultant, speaker, and founder of Indispensable Marketing. Patrick takes a holistic content marketing approach to help businesses get hired by their ideal clients. If you aren’t sure who your ideal clients are, Patrick shows us a simple process that will uncover them.