“Everyone is not your customer,” according to best-selling author, marketer, entrepreneur, and public speaker Seth Godin. And he’s right. As a business, trying to be everything to everyone can cause you to lose your core operational values, abandon the things that make your business unique, and compromise the quality of your services. Trying to market to everyone can result in you reaching no one— in fact, hear salon owners and educators Erin Raber and Hunter Donia on the topic as they both share their experiences on the PhorestFM podcast. The people you want in your salon or spa need to be able to relate to your business.

So, why should you only market to ideal clients?

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Published on July 19, 2024, by Alex Bélisle-Springer

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