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For the first time in modern history, we have five generations working together but Baby Boomers are leaving, focusing on their retirement, taking years of experience with them. Generation X are replacing them, moving up the hierarchy but the majority of the workforce are Millennials or Generation Y, and by 2025 75% of the workforce will be Millennial.  By 2030, just 10 years from now, Generation Z will start to occupy senior leadership roles and indeed, Generation Alpha will be leaving school and starting their careers! So, who is your member in 2030? What is your recruitment and retention strategy? What is your value proposition? What is your business model? We spend some time exploring these questions with one of the UK sector’s most entrepreneurial CEOs, Sarah Poulter.

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