The role of a Public Information Officer (PIO) has evolved greatly over the years, with the rise of digital and social media changing the way organizations interact with the public.  As part of this evolution, one of the most important tasks of a PIO is social media monitoring.  This podcast dives into, what is social media monitoring and gives a real life example of its use inside the Incident Command Structure.

If you like what you hear, and want more information about a public information officer or crisis communication specialist, please check out my website.  www.thepioguy.com  Here is a link to my blog article on social media monitoring.

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