Build Your Army podcast, episode number two. In the last episode, we talked about brainstorming your business and there is a workbook that I prepared for you that you can claim for free at buildyourarmy.com. Just go ahead and visit buildyourarmy.com and claim your free workbook that'll help you go through these steps that we're discussing now, how to brainstorm and target your audience, and come up with positioning, and deliver your business automatically to your customers. Head on over to buildyourarmy.com, claim your free workbook. I just ask that you help me pay for shipping, but that is it.

Now, in this episode we are talking about targeting. Once you've brainstormed your business, choose one business that you're gonna move forward with. Only one. And I know it's a difficult decision to make, but the reason you have to choose one is because you're probably working full-time already. 

You don't have a lot of time to start one business, let alone multiple. You've gotta narrow it down to one. And if you already are in business, and you're expanding, you also only have time to choose one. Even though you might have endless amounts of ideas, which is a good problem to have, choose one. And if you can, combine a few into one if you have to.

For example, myself. I was thinking about podcasting but podcasting on its own is not a business, it's a marketing method. You can have ancillary revenue with advertising, and sponsorships and things like that, but you don't start and say, "I'm gonna start a podcast business." You have to have another business, something that you're selling, another product or service that you're selling. And you use the podcast as a delivery method of marketing to your audience.

Just like an influencer. Just saying you're an influencer isn't the entire picture. You could be a YouTuber but what are you selling on YouTube? If you're just doing videos, the income isn't really quite there, but if you're redirecting to a membership area, for example, or a course that you're selling and then you monetize that, you use YouTube as the delivery of your message and your marketing but your product is on your website.

How to choose the person you're gonna target. I'll use a personal trainer or a makeup artist as examples again. But let's say you are a personal trainer. Who are you a personal trainer for? It's just not enough these days to just say, "I am a personal trainer." If I were a personal trainer, I would target body types. Mesomorph, ectomorph, I forgot what they all are, but everybody has a specific body type.

If you become an expert in that body type, then you could say, "I am a personal trainer for mesomorph body types," for example. 'Cause there's one that gains muscle easily but loses it poorly, or skinny and has a hard time getting muscle. So, if you're looking for clients to bulk up, you can focus on those body types.

If you're a makeup artist for example, you can target people who are about to get married. Bridal parties, you're talking maybe eight people at once instead of one person. Get your face bridal ready and throw in a couple of bridesmaids, something like that. One other tip I like to use is, look at yourself as a target because your best client is a version of yourself, a few months or years behind where you are right now. For example, myself, personally, as a corporate employee looking to do some automated side hustles. I started to do it.

I started to be a web designer for others and help them automate their business. And so basically, my target is a version of myself. Somebody looking for the same thing I was a year ago, and I went out, and put it together and created it. And now, I'm showing others to do virtually the same thing I did. I would be my target audience. A finance employee feels stuck, looking for more time freedom, and automation and replacing your current income.