The media has taken a beating lately, especially in the presidential election. Depending on whom you ask, TV and radio stations and newspapers are somewhere between untrustworthy and completely irrelevant.

All of this talk may have you wondering whether it’s even worth giving journalists the time of day. Why not just promote your organization through ads, word of mouth and social media and let those reporter calls go through to voicemail?

We brush aside the cynicism this week and outline four reasons why pretty much every business or organization benefits from a positive relationship with the local and national media.

Click the ‘Play’ button to hear Episode 43 of MediaSmart!