John Clendenning is the founder and CEO of Carpet Cleaner Marketing Masters, and has implemented internet strategies over the years and driven leads and revenue for his own company. Has internet marketing paid off for you? If not, this is a must-watch interview.

In this episode of Take 5 With Cleanfax, Clendenning outlines what a carpet cleaning or disaster restoration business owner needs to do to maximize a company's marketing efforts, and at times step out of comfort zones to engage in unfamiliar marketing strategies.