Join hosts Selim and Chris in this episode with CRM expert Caleb Rule on optimizing customer relationship management.

Gain perspectives on the evolution of CRM and its role in unifying teams, processes and customer data. Hear Caleb's insights on addressing implementation challenges, establishing clear system ownership, and integrating CRM with other business tools.

Learn proven strategies for aligning CRM with company goals to maximize ROI. Discover how revenue operations and process improvements can amplify CRM efficiency.

Appreciate Caleb's emphasis on digital transformation for serving modern customers. This episode provides invaluable learnings for getting the most out of CRM.

Thank you again to our guest Caleb Rule, who brings over a decade of marketing expertise to his current role as Digital Director at Strativise, an industrial marketing agency. He's previously worked in Director-level roles and at Club Car supporting their digital transformation in a centralized marketing role.

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