Designing a well-loved product is hard; producing and selling one is even harder.

 

Donn discusses the various stakeholders involved in making an object that people love,

and how big brands like MUJI and Apple are closing the gap between objects that designers love and objects loved by the general public.

 

Donn also shares the approach he takes when designing products people love,

and how to design something that people don’t know they miss.

 

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