Do you focus too much on marketing platforms and rankings? Let’s see if you maximize the potential of your business and focus on getting results instead of focusing solely on getting “ranked”.

Focusing on Google Rankings is a bad thing if you don’t take into account that Google is also profit-oriented. Making it difficult to rank means that you will go with the easy route and pay for ads!

Google is a great tool to use for marketing, however do not rely on Google Rankings to be the ultimate source of success. What matter the most is getting a return on your investment. Many people try to rank and ignore or neglect the ACTUAL meaning of success of your marketing strategy - which is REVENUE! If getting ranked doesn’t lead to high conversation rates, than it’s not as significant as you might think. This concept is very similar to my “Going Viral” marketing tip (check the archives), where people put a lot of focus on a tool, instead of on the end product which is supposed to be revenue.