AdvisorTrends - The 3xEquity Podcast

Who Will Be The Most Watched BD In 2023


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Last November, major brokerage firms started announcing their compensation plans for the year ahead. While most remained relatively unchanged, with a few minor tweaks here and there, Merrill Lynch gave their comp plan its first major overhaul since 2009, stating the industry shift to advisory business as a big motivator for these changes.

The biggest changes to their comp plan were:

  • Cutting down on brokerage transactions
  • Raising production and growth hurdles — Advisors now need to produce more in order to maintain the same payouts
  • A raise to the net new household threshold on brokers’ growth grid — Advisors must add at least four new households to avoid a 100 basis-point cut to payout
  • A cut in credit earned for certain types of transactions (being instated in March)
  • It’s now been a few months since these changes were announced and the aftershock is starting to take effect. It’s no surprise that many of the firm’s 11,000 brokers were not thrilled with the new compensation plan, as it has the potential for deep (and possibly negative) implications for their businesses. With the changes to their 2023 plan, those with fewer fee-based accounts will be more heavily penalized, as will those who rely more on commissioned-based revenue.

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