For many voters, the upcoming US election isn’t really about the border, or the deficit, or guns, or healthcare, or abortion. As many pundits have now suggested, it’s about the vibes.  It raises an unsettling question: does policy even matter anymore? Is the spin more important than the substance? 

There’s no one better to answer that question than the Chairman and Co-Founder of Purple Strategies, a bipartisan public affairs firm, Alex Castellanos. Alex is one of the America’s best known and most successful media consultants and strategists. He has served as media consultant to seven U.S. Presidential campaigns, and has been credited with the discovery of the “political soccer mum” and called the father of the attack ad.

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