Growing a food business involves hard work and phases of steady growth, coasting, more growing, and then coasting. It takes determination to produce success and the subsequent scaling of a business despite all the setbacks one may encounter. As was the case with Alex Bayer.

Alex Bayer is the CEO & Founder of Genius Juice. He has worked as a director of marketing and social media for startup food and beverage companies, as a director of events, and in managing nonprofits and fundraising.

In this episode, G. Steven Cleere is joined by Alex Bayer to find out why Alex started his whole coconut smoothies business, some tips on how to know if a brand will be successful, and his advice for scaling & handling large orders.

Here’s a glimpse of what you’ll learn: 

[01:50] How Alex got into the food & beverage space

[07:04] Finding the right co-packing partner

[12:20] What Alex did to re-establish his business

[18:59] Forecasting sales

[20:48] How Alex scaled his product

[25:11] Genius Juice's distribution

[28:39] Genius Juice's fundraising platform

[35:45] What amount should be spent on marketing?

[38:44] How to tell if your brand will be successful

[41:15] Alex's future plans for his business

[44:47] Alex's advice to fellow entrepreneurs

Subscribe and Listen on:

iTunes

Resources Mentioned in this episode

Genius Juice Website 

Genius Juice on Instagram 

Genius Juice on Wefunder 

Connect with Steve

Kitchen2Shelf 

About Me

NexxtLevel Marketing

Sponsor for this episode

Our podcast was brought to you today by Kitchen2Shelf, the educational arm of NexxtLevel Brands. Kitchen to Shelf provides online and in-person courses and workshops for CPG entrepreneurs at any stage of growth. 

Whether you're an early-stage startup, a local growing business, or if you want to just expand your distribution to a national level, Kitchen to Shelf can help you learn what you need to know to grow.