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April 02, 2013

Whole Foods Social Media

Natanya Anderson (@NatanyaP), Director Social Media and Digital Marketing at Whole Foods Market, which includes a branded Twitter account with over 3 million followers and more than 600 local social meida accounts representing the grocery stores that are part of the chain. Natanya has a food blog at Austin Food Lover’s Companion and is a past president of the Austin Food Lover’s Alliance. Whole Foods Market (NASDAQ: WFM) is the world's largest organic and natural foods supermarket chain.

In this exclusive interview, she discusses:

How Whole Foods coordinates and localizes their social media efforts.

How Whole Foods trains and qualifies personnel to engage on behalf of the stores.

Managing the sprawl of social media among 1200 representatives

How the brand provides tools, reports, content and engagement guidance to the stores

How they use online social media training to bring people up to speed

What happens if someone makes a mistake?

Costco vs. Food Workers Union compliant filed with the NLRB.

And much more!

Special thanks to Babette Pepaj at BakeSpace.

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