Jim Higdon, Author of "The Cornbread Mafia," Hemp Entrepreneur and former journalist is fed up with false marketing buzzwords in hemp. Explaining the "Whole Plant" vs. "Whole Flower" extraction differences with an orange juice analogy, Jim is hoping to help educate consumers about the broad range of products and deceptive marketing practices, and why many producers should reconsider their processes.

https://www.cannabistech.com/webcasts/a-tech-moment/whole-plant-vs.-flower-only-hemp-processing-for-cbd-production/