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Who’s Buying Up Women’s Soccer?
Multi-club ownership is no longer just changing the men’s game. It is becoming a major force in women’s soccer too.
In this episode, Michael and Asli break down how ownership groups are reshaping the women’s game, and why investors are moving in now. From shared resources and commercial scale to talent pipelines and long-term brand building, multi-club ownership is creating new opportunities but also raising familiar questions around fan identity, control, and conflicts of interest.
The episode looks at some of the biggest names leading the charge. Michelle Kang’s growing portfolio includes the Washington Spirit, Olympique Lyonnais Féminin, and London City Lionesses. Monarch Collective, led by Kara Nortman, has helped build Angel City into a commercial powerhouse and has also invested in San Diego Wave, Boston Legacy FC, and FC Viktoria Berlin. Mercury 13 is building its own model in Europe, showing there is no single blueprint for success.
Michael and Asli explore what all of this says about the future of women’s soccer and why the sport is now being treated as a serious global investment opportunity.
The episode also includes a World Cup update on the geopolitical questions around Iran’s participation, plus a conversation about the latest 2026 World Cup kit releases from Adidas, Nike, and Puma.
Multi-club ownership is becoming one of the defining business stories in women’s soccer, and this episode looks at who is driving it, why it is happening now, and what it could mean for the game’s next phase.
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For more, follow Asli and Michael on Instagram
Asli - @brefootcontessa
Michael - @michale.lore
And follow the show…
On Instagram - @financeoffootballpod
On Facebook - /financeoffootball
---
The Finance of Football, a Frequency Machine Podcast, is…
Written, Hosted, and Produced by Asli Pelit and Michael LoRé
Editing and Sound Design by Ryan Hammond
Mixing and Mastering by Julian Kwasneski
Executive Produced by Ryan Hammond, Stacey Book and Avi Glijansky
---
Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
View all episodes
By Asli Pelit and Michael LoRé & Frequency MachineMulti-club ownership is no longer just changing the men’s game. It is becoming a major force in women’s soccer too.
In this episode, Michael and Asli break down how ownership groups are reshaping the women’s game, and why investors are moving in now. From shared resources and commercial scale to talent pipelines and long-term brand building, multi-club ownership is creating new opportunities but also raising familiar questions around fan identity, control, and conflicts of interest.
The episode looks at some of the biggest names leading the charge. Michelle Kang’s growing portfolio includes the Washington Spirit, Olympique Lyonnais Féminin, and London City Lionesses. Monarch Collective, led by Kara Nortman, has helped build Angel City into a commercial powerhouse and has also invested in San Diego Wave, Boston Legacy FC, and FC Viktoria Berlin. Mercury 13 is building its own model in Europe, showing there is no single blueprint for success.
Michael and Asli explore what all of this says about the future of women’s soccer and why the sport is now being treated as a serious global investment opportunity.
The episode also includes a World Cup update on the geopolitical questions around Iran’s participation, plus a conversation about the latest 2026 World Cup kit releases from Adidas, Nike, and Puma.
Multi-club ownership is becoming one of the defining business stories in women’s soccer, and this episode looks at who is driving it, why it is happening now, and what it could mean for the game’s next phase.
---
For more, follow Asli and Michael on Instagram
Asli - @brefootcontessa
Michael - @michale.lore
And follow the show…
On Instagram - @financeoffootballpod
On Facebook - /financeoffootball
---
The Finance of Football, a Frequency Machine Podcast, is…
Written, Hosted, and Produced by Asli Pelit and Michael LoRé
Editing and Sound Design by Ryan Hammond
Mixing and Mastering by Julian Kwasneski
Executive Produced by Ryan Hammond, Stacey Book and Avi Glijansky
---
Check out more of Frequency Machine’s podcasts - including Undercover Sports, a show about the wildest sports conspiracy theories, at frequencymachine.com
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.