In-house industry experts, Brett Nemeroff & Pierce Gorman, delve into the intricate world of CNAM and caller ID. In this episode, they trace the evolution of caller ID technology and discuss why it no longer reliably informs us about the source of a call. Explore why this has become one of the most misunderstood technologies in the telecom space, and what can be done to remedy this confusion. Additionally we envision the future of phone calls and the telecom industry, focusing on how to advance with integrity and expertise. Listen now for insights that transcend numbers, providing a holistic understanding of a vital aspect of our connected world.