Today on Uncooked, Heidi Waldusky returns to have a conversation about the merit behind nostalgia marketing and how brands can benefit from the hype. During our conversation we’re looking at what nostalgia marketing really is in today’s world and how it creates brand loyalty by association. We also discuss the importance of understanding your brand’s personality and considering the context of your nostalgia marketing in the bigger cultural picture. 

As the former Associate Publisher, Heidi led the Ad Age rebrand in 2017, working to freshly position Ad Age to lead an industry in the throes of constant reinvention. A former executive creative director, her recent agency tenures include Story Worldwide and Havas, where she helped spearhead the addition of clients such as Beefeater, Keurig Green Mountain and Liberty Mutual Insurance. She relies on her team-building background daily to encourage new ideas and shape current ones for the better

 

You can connect with Heidi in the following ways:

https://www.linkedin.com/in/heidiwaldusky/

 

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