We all have the same question, how much time does one need to invest in the people around us? How much time should we invest in old relationships and how much energy should we invest in new relationships? As simple as it may sound, this topic is a question that has been pondered upon for ages and it has a lot of grey area. Here, we will be discussing the various ways this topic can be interpreted and how we can answer that question using the skillset of a relationship marketing professional.