Christina Talks Podcast

Who's in Your Hit List?


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Christina looks at the importance of having a hit list as a business owner. She explores how this approach is based on building relationships with the results often only being seen in the longer term.

When you start your business, you need to have a list of people who are in your corner and are in your contact list or you are known to them because a recommendation from them is valuable.

When you identify influencers in your business arena they should be on your list and you should be working to become someone that is known to them and ultimately on their contact list.

 

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KEY TAKEAWAYS

  • I had a list of people who I had in my corner who could make a real difference to the business.
  • It’s about getting the attention of the influencers in your sector.
  • I favourited links to the profiles of people on my hit list.
  • I liked their content and left meaningful and thoughtful comments in response to posts.
  • There was no sell it was about starting a conversation.
  • The relationships I built are still coming to fruition now
  • It takes energy and effort and it’s not a short term result but it does work.
  • This is long term approach and you have to be consistent but the results can be very positive for your business.

 

BEST MOMENTS

‘I built relationships and got their attention’

‘I am being asked to get involved because of the relationships I have built with people’

My hit list is about being known to certain people and it’s worked’

 

ABOUT THE HOST

Christina has been working with SME’s since 2013 to launch, develop and perfect their online presence. In 2019 Christina made the move from employee to business owner of a successful digital marketing agency focused on educating business owners in the use of social media. Christina is driven by the fact that in today’s world, it doesn’t matter how big or small your marketing budget is, you can be a major player.

For small businesses, the tools are just as accessible – you just need to know how to use them!

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Christina Talks PodcastBy Christina Robinson