Networking is a powerful tool to help you access opportunities, gain information, and make your skills and talents visible to your target audience. While our networks can be important assets, it’s also important to know, realistically, whether the people we think we can reach out to for advice and financial or other support would really respond positively. Sometimes we find our calls going unanswered, meeting requests are not honoured, and we try to refer people to them for assistance with no luck. For whatever reason, they haven’t seen the value in us and it’s like squeezing water out of a rock. These people are in your network but are you really in theirs? In this episode we ask the crucial question: who’s in your network, and who’s network are you in?