Mastering B2B Marketing

Who’s in Your Room? | Interview with Dr. Ivan Misner


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In this podcast episode, Jesus McDonald interviewed Dr. Ivan Misner who is the Founder & Chief Visionary Officer of BNI, the world’s largest business networking organization. Founded in 1985 the organization now has over 10,000 chapters throughout every populated continent of the world. Last year alone, BNI generated 11.5 million referrals resulting in $16.3 billion dollars worth of business for its members. 

Dr. Misner’s Ph.D. is from the University of Southern California. He is a New York Times Bestselling author who has written 26 books including one of his latest books – Who’s in Your Room? He is also a columnist for Entrepreneur.com and has been a university professor as well as a member of the Board of Trustees for the University of La Verne. 

Called the “Father of Modern Networking” by both Forbes and CNN, Dr. Misner is considered to be one of the world’s leading experts on business networking and has been a keynote speaker for major corporations and associations throughout the world. He has been featured in the L.A. Times, Wall Street Journal, and New York Times, as well as numerous TV and radio shows including CNN, the BBC, and The Today Show on NBC. 

Among his many awards, he has been named “Humanitarian of the Year” by the Red Cross and has been the recipient of the John C. Maxwell Leadership Award. 

Talking points:

1. The “Room” concept
2. Do people really have that much power in determining your happiness
3. How to evaluate whether you should let someone into your "room" or not
4. What to do with negative people
5. What to do when a negative person is already IN your room (like a toxic family member, a selfish friend, or a gossipy co-worker)
6. Advice and tips to help someone live a happier life 

For business inquiries please send Jesus McDonald a LinkedIn message. 


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Mastering B2B MarketingBy JRM Web Marketing

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