In this episode of ChompCast, Jordan sits down with Ben Chase, Director of NIL Strategy for the Florida Gators, to break down how Name, Image, and Likeness actually works behind the scenes.

Ben oversees NIL strategy for more than 450 student-athletes across 21 sports, helping Gators maximize opportunities while navigating one of the fastest-changing spaces in college athletics. He shares what NIL really looks like day to day, how deals come together, and what athletes (and students) often misunderstand about branding, partnerships, and value.

A Gator alum, licensed Florida attorney, and former national NIL strategist at Blueprint Sports, Ben also talks about how Florida has become one of the top NIL programs in the country, what separates successful athletes from the rest, and how NIL is reshaping college sports for good. Whether you’re an athlete, a business student, or just NIL-curious, this episode pulls back the curtain on the business side of being a Gator.