Who’s the hero? Telling a story to market your business

On this episode of The GoGedders Podcast, you’ll join host Richie Burke live from Milwaukee Brewing Company’s new space for MMAC’s “What’s Your Story?” event. In his 15-minute talk, Richie covers a simple framework for creating content that resonates across multiple channels. He also goes over positioning your customer as the hero and your brand as their guide. The concepts can be applied to video content, websites, and even your elevator pitch!