U.S. consumers spent nearly $360 billion on apparel last year, and nearly 24% of that spending happened online. In this episode, Don Davis, editor and author of Internet Retailer's 2017 Online Apparel Retail Report, explores the market forces at play compelling consumers to shift their apparel spending online, which merchants are winning or losing online, and how retail chains and brand manufacturers are responding to the digital challenge. Retailers discussed include Canada Goose, Amazon, Walmart, M. Gemi, Nike and Ivory Ella.