The measure of a business is measurable results— and how you measure those is half the battle. On this episode of The Briefcase, Alton Buzzell, Director of Marketing at Hollywood Casino Bangor, talks to Ric about some cold, hard numbers—and how to use them correctly. If you're not operating with good, clean numbers, you won't know where you're going, but when you're working with good data, your map is as clear as day.

What You'll Learn

• Data is king: it lets you see what kinds of payoffs your efforts are giving you back- the good and the bad, what works and what needs to be changed.
• The way you find your measurable results might not be set in stone, so make sure you use the right tools for the right times.
• You have to have enough data to make sure your information is correct— a low sample size can mean an awful lot of things, but for certain, it means that you're not getting the whole story.

Want to hear more from Alton? Check out Lights, Slots, Action!, a Hollywood Casino podcast by Sutherland Weston!

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