In this episode of Founders Future, with host Ammar Elm, we sit down with Dr. Joi Brown, founder and CEO of 3eee Consulting—a career strategy and leadership development firm that educates, equips, and empowers professionals to break through career plateaus and step into their purpose. With 25 years of HR leadership in both federal government and private sectors, Dr. Joi shares how she bridges corporate expertise with entrepreneurial coaching, helping clients navigate career pivots, rebuild confidence, and align their work with their innate gifts. She reveals her unique "3E" framework (Educate, Equip, Empower) and why she prioritizes deep, one-on-one coaching—even while balancing a full-time HR director role—to create transformational breakthroughs.

Dr. Joi opens up about the challenges of scaling a coaching business while maintaining a corporate career, and her vision to expand into organizational facilitation and workshops. She discusses her unconventional lead generation strategies (including leveraging her alma mater’s network and post-pandemic entrepreneurial pivot into a shea butter business) and why "working your business daily" is non-negotiable. For professionals feeling stuck or unfulfilled, Dr. Joi offers actionable advice on self-discovery, leveraging transferable skills, and why sometimes a 15-minute discovery call can change the trajectory of a career.