In this game-changing episode of Entrepreneur Q&A, serial entrepreneur and professor Dr. Greg Watson reveals the three deadly customer research mistakes that consistently destroy promising startups—and the proven frameworks to avoid them. Whether you’re validating your first business idea or scaling an existing venture, you’ll discover how to conduct research that actually drives profitable decisions instead of leading you down costly dead ends. Walk away with actionable strategies to truly understand your market, reduce product development risk, and build something customers will actually pay for.

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