Join serial entrepreneur and professor Dr. Greg Watson as he reveals the three critical customer validation mistakes that destroy promising startups before they ever gain traction—and more importantly, how to avoid them. Whether you’re in the early stages of validating your business idea or scaling an existing venture, you’ll discover proven strategies to truly understand your customers’ needs and build products they’ll actually pay for. This episode delivers actionable insights that could be the difference between joining the 90% of startups that fail and becoming part of the successful 10% that thrive.

Ready to turn your hustle into something bigger?