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Why 70% of 40,000 Podcasters Failed (And What They Were Actually Missing)
28,000 people. Two years of work. No successful business to show for it.
That's the reality Cliff Ravenscraft discovered after helping over 40,000 people launch podcasts. And the reason they failed wasn't what you'd think.
They weren't lazy. They showed up. They created content. They did the work.
But they were focused on the wrong thing.
They focused on the VEHICLE (the podcast, the social media, the platform) instead of building the BUSINESS first.
In this episode, I break down what those 28,000 people were missing—and how you can avoid making the same mistake.
You'll discover:
- Why focusing on podcasts, social media, or courses FIRST is backwards
- The 4-pillar framework you actually need (one human, one transformation, one audience, one product ladder)
- Why most influencers don't make money the way you think (featuring insights from viral marketing expert Austin Armstrong)
- How to build a business that your content SERVES—not the other way around
Featured clips:
- Cliff Ravenscraft on the shocking pattern he discovered across 40,000 podcasters
- Austin Armstrong on the myth of getting rich as an influencer
Stop building backwards. Start with the foundation.
Get the FREE Online Business Basics Bundle: Text FREEDOM to 55444
Includes video training on the 4-pillar framework, how to build a profitable online business, and a PDF worksheet to map out your pillars.
Pre-Order Austin's book here https://www.amazon.com/Virality-Playbook-Social-Media-Marketing-ebook/dp/B0FSTK8QNB
Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.
https://www.speakpipe.com/FreedomEntrepreneur
Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.
Book your demo: https://bizinaboxsolutions.com/
View all episodes
By Lindsay Sutherland
5
3535 ratings
28,000 people. Two years of work. No successful business to show for it.
That's the reality Cliff Ravenscraft discovered after helping over 40,000 people launch podcasts. And the reason they failed wasn't what you'd think.
They weren't lazy. They showed up. They created content. They did the work.
But they were focused on the wrong thing.
They focused on the VEHICLE (the podcast, the social media, the platform) instead of building the BUSINESS first.
In this episode, I break down what those 28,000 people were missing—and how you can avoid making the same mistake.
You'll discover:
- Why focusing on podcasts, social media, or courses FIRST is backwards
- The 4-pillar framework you actually need (one human, one transformation, one audience, one product ladder)
- Why most influencers don't make money the way you think (featuring insights from viral marketing expert Austin Armstrong)
- How to build a business that your content SERVES—not the other way around
Featured clips:
- Cliff Ravenscraft on the shocking pattern he discovered across 40,000 podcasters
- Austin Armstrong on the myth of getting rich as an influencer
Stop building backwards. Start with the foundation.
Get the FREE Online Business Basics Bundle: Text FREEDOM to 55444
Includes video training on the 4-pillar framework, how to build a profitable online business, and a PDF worksheet to map out your pillars.
Pre-Order Austin's book here https://www.amazon.com/Virality-Playbook-Social-Media-Marketing-ebook/dp/B0FSTK8QNB
Have a burning question? Leave a message for Lindsay and she will turn it into an episode with an answer. Use the link below to record.
https://www.speakpipe.com/FreedomEntrepreneur
Biz in a Box CRM is the ultimate all-in-one solution designed to simplify and scale your business. Imagine managing every aspect of your operations — from smart contact segmentation and automated follow-ups to call and text functionality, calendar booking, funnels, websites, and even social media scheduling — all from one intuitive platform. No more juggling multiple tools or paying for endless subscriptions. With built-in AI employee support, Biz in a Box CRM doesn’t just organize your business, it actively helps you run it. It’s like having a full-time team behind the scenes, so you can focus on growth, impact, and freedom.
Book your demo: https://bizinaboxsolutions.com/