JAPAN DECODED

Why 70 % Say ‘Non‑Religious’ Yet Bow at Shrines—Japan Explained


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New Year shrine visits, Buddhist memorials during Obon, and the cheerful embrace of Christmas and Valentine’s Day—Japan’s everyday life is a seamless blend of faiths that might look puzzling from the outside. While surveys say roughly 70 percent of Japanese people identify as “non‑religious,” religious customs quietly shape the rhythm of daily life.

In this episode, we unpack the reality behind Japan’s “soft spirituality.”

  • How Shinto and Buddhism have co‑existed for centuries

  • The roots of Japan’s “practical blessings” culture

  • Festivals as a three‑way fusion of faith, community, and business

Through first‑hand stories and key data, we explore why many Japanese claim no religion yet bow at shrines and temples—and what this says about their underlying values. Whether you live in Japan or are planning a visit, expect plenty of “aha!” moments as we reveal the unseen faith woven into everyday life. Pop in your headphones and join us on a journey into Japan’s hidden spiritual landscape!

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JAPAN DECODEDBy Naoto and K