In this episode of Homebase, host David Stepania sits down with Ómar Thor Ómarsson, CEO and Co-founder of Optise, who just raised $2.2M to revolutionize B2B website analytics with AI.

What You'll Learn:

• Why most B2B websites focus too much on product features instead of customer value
• How to prioritize marketing efforts by cutting non-essential activities (Ómar went from 17 responsibilities to 7)
• The shift from traditional lead gen forms to free, high-value content that builds trust
• Why Answer Engine Optimization (AEO) is the new SEO for AI-powered search
• How to leverage customer research as the foundation for all marketing decisions

Guest Background: Ómar Thor spent 15+ years in B2B marketing, including 8 years as CMO at fintech company Meniga and consulting for 100+ B2B companies. His frustration with dysfunctional marketing teams and ineffective website analytics led him to build Optise, which uses AI to turn complex website data into actionable recommendations.

Key Takeaways:

• The #1 mistake 90% of B2B websites make with messaging
• How AI can deliver 10x more actionable insights than manual analysis
• Why "nothing in marketing is working" right now and what to do about it
• Iceland's surprising startup ecosystem and $2.2M funding journey

Perfect for founders, marketers, and anyone looking to optimize their B2B website for better conversions.

🔗 Resources Mentioned:

• Optise: https://optise.com
• Exit Five Community: https://exitfive.com
• Clay: https://clay.com
• Cursor AI: https://cursor.com

Where to find me:
• David: Linkedin
• Email: [email protected]

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