Most follow-up fails not because of what you said — but how you said it. In this episode of Booked from the Dead, Mason and Jay dissect why so much outreach feels “off” — and why tone, timing, and signal strength matter more than any clever line or AI-generated script.

From clingy double-texts to soulless automations, they break down the five tonal mistakes that kill momentum… even with warm leads. More importantly, they give you practical fixes — including their “Authority Reset” technique, the Three-Touch Tone Map, and real-world scripts that get responses without sounding like a sales bot.

Expect no-fluff coaching, skeptical pushback from Jay, and a deep dive into how real buyers experience follow-up — especially in high-ticket, local service environments.

If your follow-up feels forced, flat, or fake — this episode will give you the reset you need to start getting real replies.