The Curiosity Blueprint

Why 90% of Marketing Fails, and How To Fix It w/Dr. Paul Zak


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In this episode of The Curiosity Blueprint, Jason Bellue sits down with Dr. Paul Zak—world-renowned neuroscientist, professor, and pioneer of Immersion—to uncover the science behind why people pay attention, feel something… and take action.

You’ll learn:

• Why 90% of advertising has no measurable effect on sales

• The exact moment to deliver your call to action

• How storytelling activates the brain and makes your audience care

• What top-performing ads get right—and what the rest get wrong.

If you’re a marketer, content creator, or leader trying to create meaningful impact—this episode will challenge how you think about your audience… and what it truly takes to earn their attention. Hit Subscribe and Join the Blueprint—where curiosity drives connection.

Available on YouTube, Apple Podcasts & Spotify #MarketingStrategy #NeuroscienceOfStorytelling #TheCuriosityBlueprint #DrPaulZak #ContentThatConverts #HumanConnection #ImmersionScience

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The Curiosity BlueprintBy Jason Bellue