Vague goals are sabotaging your marketing! In this episode, learn a proven formula for crafting objectives that truly move the needle, spot hidden costs in your strategy, and get real-world tips for balancing brand-building with performance.

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==Let's Break It Down==

• 04:47 Adapting and Learning in Marketing
• 08:25 Conflicting Objectives in Teams
• 12:16 "Straightforward Marketing and Math Insights"
• 15:12 NBA Teams' Digital Transformation Insights
• 20:13 "Flexible Objectives in Ad Campaigns"
• 22:41 Balancing Brand and Growth Strategies
• 25:17 Pioneering Social Media Strategy
• 29:44 Lead Utilization Issues at Twitter
• 32:31 Refreshing Change at Omnicom
• 35:47 Massive Twitter Ad Spend Showdown
• 40:24 Audience Understanding in Leadership
• 41:13 "Choose Your Battles Wisely"

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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