Most PTs are chasing quick wins in their marketing — but that’s why they stay stuck in feast-and-famine cycles. In this solo episode of Fitness Business Insights with Matt Robinson, I break down why 90% of PTs are marketing the wrong way and show you the three key market segments every coach must focus on.

I’ll share stories from my own journey, including mistakes I made early on, and how shifting to this approach gave me stability, consistency, and long-term client growth.

What You’ll Learn

✅ Why rushing to make sales creates desperation (and lost clients)

✅ The three segments of your market: the 10%, the messy middle, and the future

✅ How to market to each group effectively (with practical examples)

✅ Why front-end offers are essential for converting “on-the-fence” clients

✅ How to plant seeds now for the clients you’ll work with in 12 months

Resources & Links

Connect on Instagram: @mattrobinsonpt

Weekly newsletter & coaching info: mattrobinsoncoaching.com