Why do 92% of good ideas die within 72 hours? In this video, Jennifer Rist—coach and consultant for ambitious professionals—unpacks the science behind why brilliant ideas lose momentum and how you can beat the clock. Backed by research from Implementation Science and Stanford neuroscience, you’ll learn why motivation drops after three days, how top innovators like Amazon and Google keep ideas alive, and what practical steps you can take to act fast. Discover the 72-hour rule, quick-action strategies, and CLEAR Method™ tools to turn chaos into clarity, build momentum, and make sure your best ideas don’t collect dust. If you’re a high achiever navigating high-stakes conversations, leadership pressure, or career growth challenges, this channel will help you elevate performance with resilience, emotional intelligence, and clarity. Subscribe now for weekly strategies on human performance, difficult conversations, and leadership presence that drives results.

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